How Do We Get a 100% Return On Our Annual Fund Appeal Letters?

by Barbara Barron | Posted August 14th, 2019 True success story: a client reported back to me on a pretty far out-there strategy we had developed last summer for their Annual Fund approach to returning parents. Would you believe me if I told you that she is seeing almost 100% return? That nearly every family is increasing its giving substantially, …

How Can We Make Sure Our School’s Annual Report Isn’t a Scam?

by Barbara Barron | Posted May 9th, 2018 As you can probably tell by the title, I’ve got a tiny issue with the way we do annual reports. In fact, I have several, but they all come back to a central question, which is this: Is our school’s annual report actually achieving the thing that it is intended to achieve? …