Why would a school hire an outside consultant for a campaign?
There are myriad reasons why a school might look outside their own development team to help with a campaign. Perhaps the school's lagging Annual Fund needs a rebrand and only an outside eye can see things as they are. Maybe the school wants to create a targeted giving effort but is overwhelmed already with the work being done. Or perhaps the school is building a major capital campaign and needs the counsel of someone who has raised millions already.
Frequently, I am retained to handle the important preparation phases of a campaign including conducting a feasibility study or capacity study. This is a crucial - and often overlooked - step in the process. One that, if not done properly, can lead to an embarrassing limp past the finish line.
The projects I have been involved in are as varied as the schools with whom I have worked. But the principles are almost always the same. When I am brought in to a new school to help make sure that a campaign is successful, my first step is to make sure that the campaign is true to the school’s mission and culture.
What schools have you created campaigns for?
We all know and trust the value of word of mouth. I’m honored to have a slate of schools who have retained me to help them create a campaign. They are happy to provide a reference for me.
Some of them might be names you recognize: