What is a "Feasibility Study"?

A feasibility study tests the viability of your potential capital campaign with your most loyal and generous donors.

It gives you the best possible insight into a campaign’s chances of success. It can also help you understand a project’s appeal, and what might need to be adjusted in order to reach a broader audience.

The feasibility study operates from a simple premise: if you are able to hear from your key stakeholders what they care most about and at what level they might support the project, you can establish a realistic working goal.

I've said it before and I'll say it a hundred times more: before embarking on a capital campaign, a feasibility study is the most valuable and wisest investment a school can take.

Similarly, a "capacity study" gives much-needed insight into what a school might be able to raise from its top supporters in advance of a capital moment. It is an analysis of giving data and prospect research.

Interested in a feasibility study or a capacity study? Let's talk.

Common Questions

Which schools have benefited from a feasibility study?

Below is a short list of schools who have embarked on a feasibility study before their capital campaign.

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"As a new school head, I am working to learn all I can about the evolving world of advancement. Working with Barbara opened my eyes to long-standing best practices as well as innovative approaches to donor engagement. Barbara is a warm an attentive listener and discerning in her insights. I've already high recommended Barbar to my network!"

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Head of School, Cate School
[Added February 28, 2024]