by Barbara Barron | Posted September 30th, 2020 In the world of advancement, there are plenty of truisms and myths. Some are accurate — “People give because they are asked.” Or, said in the converse, “If you don’t ask, you won’t receive a gift.” Some are wrong — “People give because they are looking for a tax deduction.” Nope. Not …
How Can We Raise Money for Debt Reduction and Cash Reserves?
by Barbara Barron | Posted October 10th, 2018 Once upon a time, I was hired to build a major gifts program to reduce debt and build cash reserves. Exciting, right? I remember conferring with some professional friends at a conference shortly after I started. “Good luck, Barbara!” one of them said. “That’s what I’d call unsexy money.” Funny. And kinda true. …