How Can We Get Better at Asking Parents for Gifts?

by Barbara Barron | Posted September 12th, 2018 Let me start this by asking you a question: how many big asks have you made today? “Well, Barbara, I asked my favorite barista Chloe for a little less foam on my latte, and then I asked Jason to re-send that e-mail he sent yesterday because it didn’t show up…” I’m being …

How Do We Write a Welcome Letter to the New Parents at Our School?

by Barbara Barron | Posted August 8th, 2018 | Subscribe to this newsletter True story: someone dear to me recently enrolled her child in a beautiful, well-respected private school. She’s no slouch. She researched her options carefully. She visited the campus several times. She put her family through a rigorous admission process. And when it became time for her to …

How Do We Prepare for the Biggest Ask of Our Career?

It amazes me how many times we crash and burn as solicitors, yet continue to just… wing it. Surely there’s a way to prepare? Of course there is. I can break it down into five easy pointers for you, in fact…

What Are Some Low-Cost High-Impact Gifts We Can Give Our Donors?

by Barbara Barron | Posted on November 8th, 2017 | Revised on October 9th, 2024 This is a version of the original articles I posted on this site. I am quietly celebrating the start of my eighth year in this work of providing advancement consulting to independent schools. Feels like returning to the basics makes sense. Let’s talk about healthy relationships. What are some …

How Do We Write a Really Good Annual Fund Letter?

by Barbara Barron | Posted September 27th, 2017 | Revised September 25th, 2024 This is a version of the very first article I ever published on this site. I am quietly celebrating the start of my eighth year in this work of providing advancement consulting to independent schools. Feels like returning to the basics makes sense. Before I do, a …