How Can We Get Better at Asking Parents for Gifts?

by Barbara Barron | Posted September 12th, 2018 Let me start this by asking you a question: how many big asks have you made today? “Well, Barbara, I asked my favorite barista Chloe for a little less foam on my latte, and then I asked Jason to re-send that e-mail he sent yesterday because it didn’t show up…” I’m being …

How Do We Write a Welcome Letter to the New Parents at Our School?

by Barbara Barron | Posted August 8th, 2018 | Subscribe to this newsletter True story: someone dear to me recently enrolled her child in a beautiful, well-respected private school. She’s no slouch. She researched her options carefully. She visited the campus several times. She put her family through a rigorous admission process. And when it became time for her to …

How Do We Prepare for the Biggest Ask of Our Career?

It amazes me how many times we crash and burn as solicitors, yet continue to just… wing it. Surely there’s a way to prepare? Of course there is. I can break it down into five easy pointers for you, in fact…

What Are Some Low-Cost High-Impact Gifts We Can Give Our Donors?

by Barbara Barron | Posted on November 8th, 2017 Let’s talk about healthy relationships. What are some of the qualities of a really healthy relationship? Think about the ones who enjoy with great friends, family members (well, some family members!), and maybe your colleagues or neighbors. What distinguishes them? It’s likely they feel safe and mutual. There is a commonality, respect, …

How Do We Write a Really Good Annual Fund Letter?

by Barbara Barron | Posted September 27th, 2017 Sure, it’s summer but before we know it, it’ll be that time of year! In development offices all over the country, your peers will be doing just what you’ll be doing: toiling over the Annual Fund Letter. The choices you have to make feel endless: what format will we use? Who is …